Agency: CreateConsume
Client: Pepperidge Farm
Role: Art Direction/Visual Design

Project Overview:
Pepperidge Farm's Goldfish brand, in partnership with the NBA and NBA All-Star Dwyane Wade, created a program called "Team Xtreme" which encourages America’s youth to stay active through outdoor play. I collaborated with the Pepperidge Farm team to revamp Team Xtreme's identity to better reflect the brand’s commitment to youth activity. The end result is a fresh and dynamic logo that is charged with energy and truly reflects the goals of the program. Using the new logo, I also had the opportunity to create some new brand swag as giveaways for future sweepstake contests.

Branding

Xtreme Apparel