Company:
D2 Cybersecurity

Role:
Art Direction & Design
Wordpress Development
Copywriting
SEO

Project Overview:
How can we position D2 Cybersecurity as a trusted guide in navigating cyber risks? The website & social strategy was designed to establish D2 Cybersecurity's expertise in Cyber Risk Management by delivering clear, approachable content. Collaborating with the Sales team, we ensured the site communicates D2's services in a way that's easy for anyone to understand. Beyond promoting services, it offers valuable resources, making it an essential hub for those looking to enhance their cybersecurity knowledge.



People First, Not Fear

I built a social strategy to spark action through clear, relatable messaging—no scare tactics here. Using concise, practical tips and approachable hooks, I made cybersecurity feel manageable and even empowering. The goal? To simplify complex topics, spark curiosity, and help organizations take control of their cyber risks with confidence.

Two-Sentence Teaser

I often kept it short, sweet, and intriguing: two lines to set the stage, with the final words crafted to make the LinkedIn '...more' work for me. This quick, punchy approach grabbed attention and encouraged that extra click.

Making Cyber Tips Click—Literally

I mixed text-based posts with clickable PDFs to keep the content fresh and visually engaging. My concise PDF guides broke down different areas of cyber protection step by step for bite-sized tips. Tying back to D2's core mission: making cyber risk management approachable, actionable, and just a little less scary. Including reposting CTAs also helped boost engagement and extend the reach of these posts significantly.

Bold Messaging, Big Impact

Not every message needs a PDF—sometimes, the visual says it all. By pairing catchy hooks with in your face messaging, these posts delivered actionable insights in seconds. This approach ensured the messaging was both memorable and effective.



I crafted D2 Cybersecurity’s website around one guiding principle: cyber risk management should feel simple and accessible for everyone. By pairing friendly, concise language with clear calls to action, I ensured visitors could instantly grasp D2’s core offerings and explore solutions tailored to their specific risks. Minimal clutter, a bright aesthetic, and strategically placed resources all come together to transform complex cybersecurity concepts into an approachable, user-friendly experience.



Consistency Across Every Click

I crafted email campaigns that carried D2 Cybersecurity’s brand voice and style from the inbox to the landing page. Each campaign we ran was designed to be approachable and actionable—whether it was a quick teaser to spark curiosity or a landing page that followed through with detailed value.