Agency: AppliedInfo Partners
Client: SAFE
Role: Art Direction/Branding

Project Overview:
SAFE's mission is to provide school administrators and teachers with the awareness skills needed to prevent and protect their schools from a cyberattack. The SAFE program sets the standard by delivering specialized e-learning courseware that helps recognize the warning signs in school environments and the behavior changes needed for effective cyber safety. 

Brand Identity

We developed an identity that is a simple visual representation of what the SAFE mission is: Security Education. A shield positively implies security while the book page elements illustrate knowledge. The color palette exudes a feeling that is confident & approachable. The deep blue depicts assurance and the pop of yellow adds warmth that is reminiscent of a beacon.