Agency: CreateConsume
Client: Butterfinger | Ferrero
Role: Art Direction/Visual Design
Project Overview:
For Butterfinger's 100th birthday, I created promotional giveaways for a sweepstakes, capturing the brand's irreverent, fun personality for their 18-35 demographic. Despite tight deadlines and limited prize details, I used my experience to navigate color and graphic restrictions, crafting simple yet impactful designs. By blending playful, text-based humor with pop-art elements, I closely collaborated with the Butterfinger brand team to develop standout items that resonated with fans.
Sweepstakes Swag
Sweepstakes Swag
The Skateboard
Staying true to its irreverent spirit, the skateboard design features a Butterfinger bar breaking in half, paired with the cheeky phrase 'Bite me.' It’s stamped with a bold, deconstructed version of their famous tagline, 'Nobody lays a finger on my Butterfinger,' along with the brand's established date and city.
The Tote
The tote proudly shows off the playful phrase, 'Finally, a place for all of my Butterfingers,' bringing a lighthearted, fun vibe that fans couldn't help but enjoy. This clever touch made the design stand out and was sure to get a smile from anyone who spotted the bag.
The Beach Chair
The beach chair boldly displayed the phrase, 'Behold! The Throne of Butterfinger Bliss,' turning a simple seat into a playful statement piece. This touch of humor made the chair a real attention-grabber, inviting fans to relax in style while embracing Butterfinger's unique and cheeky personality.
The Baseball Cap
The classic baseball cap features a vibrant pop-art style, blending Butterfinger's bold colors with touch of retro flair.
The Popsocket
Everyones favorite phone accessory also got the pop-art treatment. This simple accessory adds a bit of Butterfinger's playful personality to any device.
Selected Works
Insight Web AppUI Design & Systems Thinking
DIFUI Design
ButterfingerPromotional
IEEE Try EngineeringCorporate Website Design
D2 CybersecurityCorporate Website Design
Pepperidge Farm - Team XtremeBranding
GenomicsCorporate Website Design
CooperSurgicalCorporate Website Design
SAFEBranding
QologyCorporate Website Design
D2CreativeAgency Website
Interactive TrainingArt Direction & UI Design
Sagely HealthBranding
Hayward Energy AppInteractive
Black DynamiteBranding
Hayward DiagnosticsWeb App